Racoon

Client: Racoon.gg
Project Duration: 3 Months (MVP)
Services: Marketplace Development, Product Design, UX Research, Full-Stack Development

The Challenge

Racoon.gg was created to become a next-generation gaming marketplace where users could safely buy and sell digital gaming services, accounts, coaching, boosting, and other virtual products.

Unlike traditional marketplaces that only support predefined services, the platform was designed to give sellers complete flexibility to create and manage their own listings while providing buyers with a secure transaction experience.

The challenge was to build a production-ready MVP that balanced trust, scalability, and ease of use within a short development timeline.

Research & Strategy

The project began with extensive research into gaming marketplaces, e-commerce platforms, and digital product marketplaces.

While many competitors focused heavily on functionality, branding often felt generic and interchangeable.

To differentiate Racoon.gg, we developed a memorable visual identity centred around a space-themed mascot inspired by the iconic space raccoon from Guardians of the Galaxy. Combined with futuristic UI elements, glowing interfaces, and modern space-inspired visuals, the branding created a personality that immediately stood out within the gaming industry.

The result was a marketplace that felt both premium and instantly recognizable.

Marketplace Experience

The platform was designed to make buying and selling digital products as simple as possible.

Users can:

• Create and manage listings

• Browse multiple gaming categories

• Communicate securely

• Complete transactions through the platform

• Track orders and purchases

• Manage their marketplace profile

Rather than selling products directly, Racoon.gg acts as a trusted intermediary, helping facilitate secure transactions between buyers and sellers.

Platform Features

Despite being developed as an MVP in just three months, the platform included everything required to launch a real marketplace.

Key features included:

• Seller dashboards

• Product management

• Order management

• Buyer and seller messaging

• Marketplace moderation

• Admin dashboard

• User management

• Payment workflows

• Transaction management

• Role and permission system

• SEO-friendly architecture

• High-performance frontend

• Fully responsive design

The platform was built with scalability in mind, making it easy to introduce additional product categories, payment methods, and marketplace features as the business grows.

Branding & Design

One of the defining aspects of the project was its visual identity.

Instead of following the typical dark gaming aesthetic, the platform embraced a unique space-inspired design language with:

• Custom mascot branding

• Modern futuristic interface

• Vibrant gradients and lighting

• Premium gaming visuals

• Strong brand consistency throughout the product

This helped Racoon.gg stand apart from competitors while creating a memorable experience for users.

Results

The MVP was successfully designed and developed in just three months, providing a scalable foundation for a modern gaming marketplace.

The project demonstrates how a strong brand identity combined with thoughtful marketplace architecture can create a product that not only functions well but also differentiates itself in a highly competitive market.

My Role

I was responsible for the complete product lifecycle, from research and product strategy to UI/UX design and full-stack development.

This included designing the marketplace experience, creating the custom visual identity, developing the frontend and backend systems, and building the administrative tools required to operate and scale the platform.

The result is a launch-ready marketplace MVP that combines modern branding, intuitive user experience, and scalable marketplace infrastructure.